TIDL
During my work at Huumanize, I had the opportunity to work extensively with TIDL, a cryotherapy company co-owned by Conor McGregor. TIDL's objective is to alleviate pain and support the active lifestyle of individuals. While the brand and package structure was already established, my role involved enhancing marketing strategies and advancing the existing package design. Additionally, I presented compelling pitches to potential partners, such as incorporating Jersey tags for the NBA or creating gym shelf mockups for F45.
To augment the online presence of TIDL, I generated renders and designed captivating web banners for their website. Furthermore, I played a pivotal role in assisting TIDL with the development of marketing kits tailored for Target. These kits included Shelf Talkers that effectively educated customers about the product. The overall outcome of these updated designs has resulted in heightened awareness and a cohesive TIDL marketing approach throughout the United States.
