Since the food truck was already orange, we had our primary color established. To achieve the strongest contrast, I opted for a black and white color palette, which complemented the logo design perfectly. In addition to the logo, I provided direction and worked on various other aspects of the brand, such as designing social media graphics for concert events and creating custom t-shirts for drinking holidays. Collaborating with The Fat Trap was a gratifying experience that allowed me to contribute to the success of a local business.